I’ve long awaited the day when Instagram would offer some sort of insights panel to those who would like deeper stats than just likes, comments, and video views. It looks like we’re getting it in the form of business accounts. These business tools will be available to all later this year.
I assume you’ll be able to designate existing accounts as businesses, but it isn’t clear in the announcement post. I think they’d have a riot on their hands if businesses had to start brand new accounts just to get these valuable features.
I manage accounts for non-profits, which aren’t “business” per se. I’m curious to know what kinds of designations you can assign to business accounts. If you squint at the first image in the announcement you can see “Grocery Store” printed under the account name. That’s pretty specific. I wonder if businesses will be able to write in whatever they want, or if the list of business types is massive.